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3 Considerations for Your 2018 Marketing Plan


By Allegra - Burnaby

3 Considerations for Your 2018 Marketing Plan

Full-time marketers are somewhere in the midst of budgeting and planning for 2018 marketing programs and campaigns. When marketing is just one of several responsibilities you shoulder in your business or department, you may be just getting started or wondering what to do next that will make a difference. You’re not alone. Nearly half of…


3 Considerations for Your 2018 Marketing Plan


By Allegra - Burnaby

3 Considerations for Your 2018 Marketing Plan

Full-time marketers are somewhere in the midst of budgeting and planning for 2018 marketing programs and campaigns. When marketing is just one of several responsibilities you shoulder in your business or department, you may be just getting started or wondering what to do next that will make a difference. You’re not alone. Nearly half of…


How to Make Your Business Card a Real Keeper


By Allegra - Burnaby

How to Make Your Business Card a Real Keeper

Though advances in technology are constantly redefining the ways in which we do business, one conventional business practice has stood the test of time: the business card. Printed business cards provide a tangible, personalized element to relationship-building that digital alternatives cannot. And, when tailored to reflect your brand’s image, business cards serve as important marketing…


How to Make Your Business Card a Real Keeper


By Allegra - Burnaby

How to Make Your Business Card a Real Keeper

Though advances in technology are constantly redefining the ways in which we do business, one conventional business practice has stood the test of time: the business card. Printed business cards provide a tangible, personalized element to relationship-building that digital alternatives cannot. And, when tailored to reflect your brand’s image, business cards serve as important marketing…


Simple Ways to Personalize Your Multi-Channel Marketing Campaigns


By Allegra - Burnaby

Simple Ways to Personalize Your Multi-Channel Marketing Campaigns

Today’s top marketers are always exploring meaningful ways to reach and engage prospective and existing customers. One of the most widely embraced marketing strategies for establishing and maintaining customer rapport and loyalty? Personalized marketing leverages your customer data to individualize messaging, adding important relevancy. Personalization can be applied to most of your marketing channels: direct…